Our Process | How We Work | Edmund Ee Advisory Singapore
How We Work

A clear process. From first call to keys in hand.

You should know exactly what is happening, when, and why. Our four-step engagement keeps things transparent at every stage. No surprises. No pressure. Just professional advisory work, done the way it should be.

01
Step One

Discovery Call.

The first conversation is yours. A 30 to 60 minute call, in person or over video, where we listen first and ask the right questions second. No slide deck. No sales pitch. No commitment.

By the end of this conversation we will both know whether there is a good fit, and you will leave with a clearer view of your own situation, even if we never work together.

  • Your goals, timeline, budget and constraints
  • Current property situation and any active commitments
  • Family, financial and lifestyle considerations
  • Match to the right specialist on our team
  • Honest opinion on whether now is the right time to act
02
Step Two

Written Strategy.

Within a few days of the discovery call, you receive a written game plan. Not a brochure. A document that puts the recommendation, the reasoning and the numbers in front of you so you can make the call with full information.

Backed by PropertyNet.SG transaction data, valuations and market signals. Every claim has a source. Every projection shows the assumption.

  • Recommended action and the alternatives we considered
  • Comparable transactions and pricing benchmarks
  • Projected outcomes across base, upside and downside scenarios
  • Financial planning: financing options, CPF impact, tax exposure
  • Risk mapping and how we plan to manage each one
  • Engagement scope, timeline and fee structure
03
Step Three

Execution.

Once you give the green light, we do the heavy lifting. Negotiation, paperwork, financing coordination, scheduling, and the dozen other moving parts that turn a strategy into a completed transaction.

You stay informed at every milestone. We chase the lender, the lawyer, the developer, the seller's agent, so you only deal with us.

  • Negotiation on price and terms, leveraging market data
  • Coordination with conveyancing lawyer, mortgage broker and bankers
  • OTP, exercise, completion and handover scheduling
  • Buyer qualification and marketing for sellers
  • Renovation contractor and interior designer referrals
  • Weekly progress updates so you always know where things stand
04
Step Four

Aftercare.

The transaction is done. The relationship continues. We stay in touch beyond completion because the next decision is rarely far away, and the best advice is given by someone who already knows your situation.

Many of today's clients first met us in 2005. The handover is the start of the relationship, not the end.

  • Annual property valuation and portfolio review
  • Market updates relevant to your specific property and segment
  • Tenant management referrals if you switch to rental
  • Refinancing reviews when interest rates move
  • Next move planning, well before the timing pressure starts
  • Referral introductions to trusted family, friends and colleagues
Frequently Asked

Common questions, answered honestly.

If your question is not here, send it to us on WhatsApp. We will answer in the same direct way.

It begins with a discovery call to understand your goals, timeline and budget. From there, you receive a written strategy with options, comparables and projected outcomes. Once you approve, we move to execution: negotiation, paperwork and financing coordination. After completion, the relationship continues with annual reviews and market updates.

No upfront fees. Our standard engagement is commission-based on a successful transaction, so the discovery call and initial strategy review carry no cost and no obligation. If our paths do not cross commercially, you still leave with useful clarity on your situation.

You do not need to. We match you to a specialist based on what you are trying to achieve, the segment, the location and the personality fit. If at any point you want a different advisor, just say so. We will reassign without question.

All districts and all property segments. With 55+ specialist advisors organised across HDB, condo, landed, new launch, commercial and investment desks, we have local market expertise across Singapore. Whether you are looking in Punggol or Holland Village, you are paired with someone who works that area daily.

We work as an advisory practice. That means written strategy before transaction, financial planning alongside property selection, data backing every recommendation through PropertyNet.SG, and a relationship that continues across decades. Our partnership with PropNex Realty gives us the resources of Singapore's largest agency. We bring the senior-level attention of an advisory firm.

Just three things, and only roughly: your budget range, your preferred property type or location, and your timeline. Your financial details are useful but optional at the first meeting. We will ask the right questions to draw out the rest.

HDB resale transactions typically take 3 to 4 months from OTP to keys. Private condo and landed transactions usually take 2 to 3 months. New launch purchases follow the developer's progressive payment schedule, which can extend over multiple years until TOP. Selling timeline depends on pricing strategy and market conditions, with most properties moving within 4 to 8 weeks of being properly priced.

Yes. We regularly advise PRs, foreign buyers and Singaporeans returning from overseas. Each residency status carries different ABSD treatment, financing eligibility and project access rules, and our advisors are familiar with all three.

Yes, at any point. The priority is your outcome, not internal team politics. If the chemistry is not right, tell us and we will reassign immediately. This has rarely been needed, but the option is always there.

If you refer a friend or family member who completes a transaction with us, you receive a thank-you reward as our way of recognising the trust. Full details are on our referrals page.

Standard commission structure for buying and selling, payable only on successful completion. For investment portfolio reviews and complex multi-property strategies, we may quote a separate advisory fee. Either way, fees are agreed in writing before any engagement begins.

Always. Client information is held in strict confidence and never shared without explicit consent. We are bound by CEA professional rules and our own internal standards, which go further. Many of our clients are referred precisely because the previous client trusted us to be discreet.

Start a Conversation

Ready for step one?

One discovery call. No commitment, no pressure. Just an honest conversation about your situation.