About Edmund Ee Advisory | Singapore Property Advisory Since 2005
Our Story

An advisory practice built on 21 years of Singapore property experience.

Founded in 2005 by Edmund Ee. Today, a 55+ strong specialist team serving HDB, condo, landed, new launch, commercial and investment property across Singapore.

21YRS
Since 2005
55+
Specialist Advisors
1,442+
Transactions Since 2022
100%
Client-First Mandate
— FOUNDED 2005

"Singaporeans deserve property advice that puts their interests first."

The Story

From a single conviction to a 55-strong advisory team.

Edmund Ee Advisory began in 2005 with one belief and one promise: clients first, every time.

What started as a passion for serving HDB homebuyers has grown into a full-service advisory practice covering HDB, private condos, landed homes, commercial units and new launches. Our partnership with PropNex Realty gives us the resources of Singapore's largest agency. We bring the senior, hands-on attention of an advisory firm.

We are also the co-founders of PropertyNet.SG, our proprietary platform built so every client decision is grounded in real-time data, valuations and market signals. Tools we used to keep ourselves accountable are now used by thousands of Singaporeans.

Today our team of 55+ specialists shares the same commitment we started with: transparency, deep market knowledge, and outcomes that matter long after the keys are handed over.

01
Strategy-Led

Every recommendation begins with market analysis, financial objectives and long-term planning. Not transactions for the sake of transactions.

02
Relationship-First

We invest the time to understand your goals, your concerns and your timeline before recommending anything.

03
Specialist Team

Whatever the segment, you are matched with an advisor who lives in that market every day.

04
Mentoring The Industry

Beyond client work, we run a free RES revision portal for aspiring real estate salespersons in Singapore. We invest in the next generation of advisors because the industry deserves better-trained professionals.

Meaning of the Mark

What our logo stands for.

The EE bars inside a gold circle are not decoration. Each element carries the values that guide every conversation, every recommendation and every transaction.

01 / FORM

Balance & Structure

The symmetrical lines represent balance, structure and a disciplined approach to every property decision. No shortcuts. No emotion-led calls.

02 / LINE

Clarity & Focus

Clean lines reflect clarity of thought and a focused advisory mindset. We strip away the noise so you see only what matters to your decision.

03 / DIRECTION

Guidance & Direction

The mark moves forward with confidence, providing the right guidance at every stage of your property journey, from first call to long after handover.

04 / CIRCLE

Trust & Partnership

The circle signifies trust, protection and a long-term partnership with every client. We are with you across cycles, not just transactions.

05 / GOLD

Value & Growth

The gold accent represents value creation and long-term wealth-building through real estate. The colour of considered, lasting outcomes.

06 / WHOLE

Strategic. Lasting.

Together the elements form one promise. Strategic Advice. Lasting Value. Two ideas that anchor everything we do as advisors.

The Four Pillars

Our values, in practice.

01 / TRUST

Trust

Built on integrity, transparency and disclosure. We say what we mean. We back every recommendation with data, not pressure.

02 / STRATEGY

Strategy

Thoughtful advice backed by market data and 21 years of experience across HDB, private and commercial property in Singapore.

03 / GROWTH

Growth

Creating long-term value through the right property decisions, the right timing and the right portfolio structure for your stage of life.

04 / PARTNERSHIP

Relationships

Lasting partnerships built on trust and mutual success. Many of today's clients first met us in 2005 and have introduced their families.

Affiliations & Credentials

Backed by Singapore's most established names.

PropNex Realty

Singapore's largest listed real estate agency. Licence No. L3008022J.

PropertyNet.SG

Co-founded platform for new launch data, valuations and market intelligence.

CEA Licensed

Edmund Ee · CEA Reg. No. R006498C. Fully regulated under the Council for Estate Agencies.

Industry Certifications

Team includes WSQ ACTA-certified trainers and accredited mortgage specialists.

We don't just build successful real estate careers. We build a culture of care, integrity and social responsibility. Every team member is encouraged to contribute to our community and to make Singapore a better place to call home.

Edmund Ee Advisory Leadership
Start a Conversation

Ready to work with an advisory team that has done this since 2005?

One conversation. No obligation. We will tell you what we would do in your position.